BTS in Public Relations

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BTS in Public Relations

Qualities and skills of the professional in Public Relations

  • - Excellent listening skills
  • - Open-minded
  • - A willingness to see and understand the outside world
  • - Mentally quick
  • - A demonstrated interest in culture, the applied arts (fine arts and performance arts), and sociology
  • - A solid understanding of new technologies

Overview of the academic programme

To educate tomorrow's public relations employees who are open to the various professions connected with modern means of communication, capable of adapting themselves to a very evolved professional and socio-economic context.

This program encompasses the conceiving and putting into action of public relations programs, as well as the coordination and planning of various tasks. The student must be able to master the most recent relevant software and to conceive an image of the company or of a product (ONISEP).

Degree awarded

Upon successful completion of all course requirements, the student is awarded with a BTS in Public Relations degree (a state-sanctioned degree equivalent to "Bac+2").

Career possibilities for those who have earned a BTS in Public Relations degree

Types of firms employed by
  • - Public relations agencies
  • - Print or broadcast media
  • - Firms (private sector, numerous industries)
  • - Municipalities (government agencies)
Employment positions
  • - Public relations specialist
  • - Research assistant (Public relations)
  • - Chief buyer of billboard/street level advertising space
  • - Head of advertising
  • - Advertising (graphic design specialist)
Functions
  • - Creation
  • - Media-Planning
  • - Buyer of advertising space in public view
  • - Copy-strategies
  • - Research studies
  • - New product launch strategies
  • - Researching of new names and brands
  • - Packaging
  • - Sales promotion
  • - Customer relations

Academic programme of the BTS in Public Relations

  • - Economic geography
  • - Foreign languages: A and B (C optional)
  • - Macroeconomics
  • - Microeconomics
  • - Law
  • - International business negotiations
  • - Marketing
  • - Management

    • Statistics, probability, general accountancy, analytical accountancy, finance (management of), finance (mathematics of), applied computing

  • - Job training in a firm: 11 weeks (part of which must be done abroad)
This academic programme is complemented by independent in-house research projects, as part of the framework of providing the student with a knowledge of the operations of international business.