BTS in Public Relations (specialising in Visual Communications)

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Qualities and skills for the Public Relations specialist (specialised in Visual Communications)

  • - Excellent listening skills
  • - Curious by nature
  • - Willingness to look at and understand the outside world
  • - Demonstrated interest in culture, the fine arts and sociology
  • - A solid understanding of new technologies

Academic programme

The graphic designer works with both text and images to transmit a message. He or she is directly involved in the creation of the model, carries out and/or oversees the main production work (editing of the page on the screen, incorporation of texts and images, copy editing illustrations, selection of colors, numbering, photocopying, lighting, printing, etc...).

Concerning multimedia applications, the graphic designer is responsible for creating the graphic design of a web site or a cd-rom.

Interior design: organisation commercial space (for promotional or cultural purposes). Possible places of application are: expositions, configuration of retail outlet, the creation of stands/sales booths (temporary in nature), the organisation cultural programs in museums and galleries.

Degree awared

Upon successful completion of all course requirements, the student is awarded with a BTS in Public Relations (specialising in visual communications) degree (a state-sanctioned degree equivalent to "Bac+2").

Career possibilities for those who have earned a BTS in Public Relations (specialising in visual communications) degree

Employment positions
  • - Communications officer
  • - Research manager
  • - Commercial space purchasing manager
  • - Head of promotional sales strategies
  • - Copy editor: advertising

Functions
  • Creation
  • Media-Planning
  • Purchasing of space: commercial or cultural
  • Copy-editor: development strategies
  • Research studies
  • New product launches
  • Reseaching of names and brands
  • Packaging
  • Sales promotion
  • Public relations

Overview of the course of study for the BTS in Public Relations (specialising in visual communications) degree

  • Graphic Design (special emphasis)
  • Copy editing
  • Advertising: multimedia strategies

General education
  • - Economics and management
  • - Physical sciences (colour, photography, transmission of images)
  • - French
  • - Social sciences (psycho-sociology and society)
  • - Foreign languages
Professional education
  • Personal project done in an art studio