BTS in Public Relations (specialising in visual communication)

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BTS in Public Relations (specialising in visual communication) and preparatory classes

Qualities and skills of the Public Relations professional (specialising in visual communication)

  • - Excellent listening skills
  • - Curious by nature
  • - A willingness to look at and understand the outside world
  • - Demonstrated interest in culture, the performance and fine arts, and sociology
  • - Solid understanding of new technologies

Overview of the academic programme

The visual artist in public relations communicates by way of image and text. This visual artist may work at the level of pre-production model development, he oversees all aspects of the preproduction/production processes (on-screen copy editing, text-image incorporation, illustration (adapting/adjusting for use), colour selection, numbering, photocopying, lighting, printing etc...).

In terms of the multimedia aspects of this profession, the visual artist creates the graphic design of a web site or a cd-rom.

In terms of communicating in spaces: organisation/design of commercial spaces, either of an advertising or cultural nature. The visual artist is directly involved in: trade fairs, the setting up of retail stores, the creation/setting up of commercial stands, the organisation/managing of special cultural events in museums or art galleries.

Degree awarded

Upon successful completion of all course requirements, the student is awarded with a BTS in Public Relations (specialising in visual communication) degree (a state-sanctioned degree equivalent to "Bac+2").

Career possibilities for those who have earned a BTS in Public Relations (specialising in visual communication) degree

Employment positions
  • - Public relations officer
  • - Reseacher/research analyst (public relations)
  • - Head buyer - public space (commercial/cultural)
  • - Advertising- head of
  • - Advertising- artistic director

Functions
  • - Creation
  • - Media-Planning
  • - Buyer- commercial/cultural spaces
  • - Copy-strategist
  • - Researcher
  • - Launching of new products
  • - Product and brand name researcher
  • - Packaging
  • - Sales promotion
  • - Public relations

Academic programme of BTS in Public Relations (specialising in visual communication)

General instruction
  • - Literature
  • - Natural sciences
  • - Economics, law, management
Artistic instruction
  • - Drafting, design, and artistic expression
  • - Art history, techniques and civilisations
Professional instruction
  • - Work in an art studio
  • - Technology and the public relations officer (specialising in visual communication)