BTS in Business Management

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BTS in Business Management

Qualities and skills of the professional in Business Management

  • - Stamina
  • - Self-confidence
  • - Excellent communication skills (especially oral)
  • - Business-minded

Overview of the BTS in Business Management academic programme

Today's consumer is more experienced, more informed, and more demanding. Due to this, the role of business has evolved towards a personalisation of the 'sales pitch' and of customer relations in general, as well as of the development of relating support services. This new BTS academic programme has, as its goal, to create multi-tasking operations business managers capable of participating in the totality of commercial activities whether they be in a retail outlet or in more executive business management position.

The field of activity covers all of the operations relative to buying and selling and thus requires excellent communication skills, as well as being detail-oriented and self-disciplined.

This academic programme allows one to participate in the organisation of a broad range of commercial activities, from the strategic planning stages and the definition of concrete business objectives to the choice of differing buying and selling strategies, to researching optimum means of distribution to, finally, the carrying out of sales promotion strategies.

The BTS in Business Management allows one to enter four principle functions:

  • - Management - retail sector (retail outlet, agency (service, retail), commercial services, ...)
  • - Management - customer relations
  • - Management - sales and marketing
  • - Market research analyst
The degree of autonomy with regards to one's various projects mainly depends on the size of the firm.

Degree awarded

Upon successful completion of all course requirements, the student is awarded with a BTS in Business Management degree (a state-sanctioned degree equivalent to "Bac+2").

Career possibilities for those who have earned a BTS in Business Management degree

  • - Sales associate
  • - Negotiator
  • - Buyer
  • - Market researcher
  • - Marketing and/or Sales Head or Assistant
  • - Customer relations associate
  • - Merchandising consultant
  • - Assistant sales manager (departmental-level)

Academic programme of the BTS in Business management degree

  • - French : culture and expression
  • - Foreign language :A (a second foreign language is optional :B)
  • - Macroeconomics
  • - Microeconomics
  • - Law
  • - Marketing

    • The market (sales, demand, business environment), business relations (buying behavior, context in which buying occurs, suppliers, ...), the networks of businesses (organisation and strategies of).

  • - Business management (executive)

    • The basic principles of managing: the manager (responsibilities and tools), human resources (legal context, composition, employee training programs, pay scales), project management.

  • - Business management (operations)

    • Management of current accounts (liquid assets) (stocks, treasury), investment management (internal and external investments, yield), sales management (costs and the determination of prices), sales forecasting, distribution, definition of business strategy, putting into action the strategic decisions taken, business management

  • - Communication

    • In managerial and commercial relationships.

  • - Computing and the world of business

    • Information organisation technologies, applied computing: new client development, marketing and pricing strategies for the business as a whole, methods of presenting and diffusing information.

  • - Office skills

    • Word processing, speadsheets...

  • - Internet

    • Understanding the commercial advantages and limitations that a web site gives to a firm.

  • - Job training in a firm: 12 to 14 weeks