BTS in Tourism : Sales and Marketing

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BTS in Tourism : Sales and Marketing

Qualities and skills of the sales and marketing professional in the tourism industry

• - Personable
• - Endurance and intellectual curiosity
• - Willingness to help others
• - Good team player
• - Proficient in foreign languages

Overview of this academic programme

The BTS in Tourism : Sales and Marketing academic programme focuses on mastering communication tools, develops commercial techniques to detect the desires/demands of the customer at every stage of the sale, and it emphasises the importance of having excellent oral and written communication skills, above all in foreign lanaguages. The objective is, consequently, to educate tomorrow's travel agency sales managers.

Degree awarded

Upon successful completion of all course requirements, the student is awarded with a BTS in Tourism : Sales and Marketing degree (a state-sanctioned degree equivalent to "Bac+2").

Career possibilities for those who have earned a BTS in Tourism : Sales and Marketing degree

Employment positions

• - Sales associate in reservations, packaged-tour advisor, travel destination consultant
• - Sales associate in the transport industry (airline, train...)
• - Negotiations-buyer of packaged tours
• - Sales associate: tourism industry
• - Assistant sales manager: product development
• - Packaged sales (tourism related): to individuals and to firms

Academic programme of the BTS in Tourism : Sales and Marketing degree

General instruction

• - French
• - Foreign languages (English + a second foreign language)
• - Geography
• - History of civilisations
• - Applied economics and law (for the tourism industry)
• - Marketing, and the production of sales-related support material
• - Sales techniques